80 meetings delivered in five months
An Australian project management software company. Phone only, and 20 new customers on the client’s own numbers. The client asked not to be named.
B2B appointment setting · Brisbane, Australia
New qualified opportunities every month.
Fully managed outbound for Australian B2B companies. We research, call, qualify and book confirmed meetings into your calendar, so your closers only close.
- Priced on results, not on setter hours
- First meeting within 14 days
- Booked live, on the call
A week of a running campaign. Real client calendars are shown on the call.
Clients
96 from 2,474
Booked meetings against dials
72 of 96
Meetings that showed
16 days
Onboarding to first booked meeting
The problem
Your pipeline is being built by people who should be closing it.
Three patterns turn up in almost every B2B company we speak to in Australia.
Closers are prospecting instead of closing
The person you hired for their ability to run a room is spending the first half of the day building lists and leaving voicemails. That is the most expensive prospecting hour you can buy, and it is the first thing that gets dropped when a deal heats up.
An in-house SDR costs more than the salary
SEEK puts the average Australian SDR salary between $70,000 and $90,000. Add 12 per cent super and you are at $78,000 to $101,000 before you have paid for a dialler, a data tool, or spent six weeks recruiting and three months ramping someone. SEEK salary data, ATO super guarantee rate.
Pipeline dies when the founder gets busy
Founder-led outbound works until the founder has to deliver. Then dialling stops, the pipeline empties on a two to three month lag, and the quarter after that is the one that hurts. Outbound only compounds if it happens every week.
What we run for you
Pick the part of the funnel you want handed over.
Most clients begin with appointment setting and add the rest as the campaign proves out. Every service runs on the same operating model and the same weekly reporting.
We run the full top of funnel and hand your closers a booked, confirmed meeting with a brief attached.
- Research and list build against your defined ICP
- Calling, objection handling and booking live on the call
- Three-touch confirmation before every meeting
- A written handoff brief prepared for your closer
Every deal, every stage, visible to you in the CRM.
Phone-first outreach into your market, run by setters who dial full time and log every disposition.
- Australian setters calling within Australian business hours
- Scripts you approve before dialling starts
- Every call recorded and available to you
- Dispositions logged daily, never reconstructed at the end of the week
Call volume and outcomes by disposition tag, logged daily.
The list is the campaign. We build and verify it before anyone picks up a phone.
- ICP definition workshop before list build
- Verified direct dials rather than switchboard numbers
- Segments tested against both connect rate and booking rate
- Suppression of existing customers and open opportunities
Decision makers only, verified before a single dial. Names redacted.
A full outbound function without hiring, ramping or managing one.
- Setter, script, data, dialler and CRM hygiene all included
- Weekly reporting and a standing review call
- Live in roughly 14 days rather than three months
- No recruitment, no ramp period and no management overhead
Dials, connects, meetings and show rate. Every week, with denominators.
How it works
Five steps from kickoff to a meeting in your calendar.
Nothing here is hidden from you. You approve the ICP, you approve the script, and you can listen to any call.
Step 01
ICP workshop
We agree who counts as a target, what a qualified meeting means, and what we will not bill for.
Step 02
List build and script approval
We build and verify the list, write the script and the objection handling, and you sign off before anyone dials.
Step 03
Dialling begins
Setters call in Australian business hours. Every call is recorded and every disposition is logged the same day.
Step 04
Live booking and confirmation
The meeting is booked on the call, then confirmed three separate times before it happens. A handoff brief goes to your closer.
Step 05
Weekly reporting
Dials, connects, conversations, bookings, shows and objection themes, with what we are changing next week.
Campaign results
What a campaign actually produced.
Every figure below comes from a live campaign. Where a client has asked to stay anonymous we say so, rather than inventing a logo to fill the space.
27 meetings booked from 900 leads contacted
A Queensland accounting and advisory firm whose pipeline had run on two introducer relationships until one of them retired. Phone only, four months. The client asked not to be named.
The commercial case
One in-house SDR costs more than a full campaign, and takes three months longer to work.
This is the comparison most clients are actually making. Here it is with the real numbers on both sides.
Hiring an SDR in-house
- Fully loaded annual cost$78k to $101k+
- Time to hire6 to 10 weeks
- Time to productive3 to 6 months
- Dialler, data and CRM seatsYour cost
- Script, training and QAYour time
- Coverage when they resignStart again
Base of $70,000 to $90,000 per SEEK, plus 12 per cent super, before tooling, recruitment and the management hours that go into ramping.
Running it with VentureAscend
- Monthly cost$0, or from $1,500
- Time to liveAbout 14 days
- Time to productiveWeeks 4 to 6
- Dialler, data and CRM seatsIncluded
- Script, training and QAIncluded
- Coverage when a setter leavesOurs to solve
You keep the closing. We keep the top of the funnel running whether or not any one person turns up.
Read this before you book
We are probably not right for you if any of this is true.
- Your average contract value is under $2,000. The maths does not work for either of us.
- You cannot take meetings within two weeks of them being booked. Show rate collapses past that.
- You need results inside 30 days. Outbound compounds. Month one is calibration.
- You want a list of leads rather than booked meetings. That is a data purchase, not a campaign.
- Nobody on your side owns the follow up after the meeting happens.
If two or more of these are true, say so on the call and we will tell you straight rather than sell you a campaign that will not work.
Who you are dealing with
A small Brisbane team, not a reseller.
These three run your campaign. Their direct email addresses are below, not a shared inbox, and there is no account management layer between you and the people on the phones.
Giulio
Founder and Lead StrategistGiulio leads strategy and client relationships. He makes sure every campaign is calibrated to your market and your buyers, and he is your point of contact for the whole engagement.
Ben
Head of OutreachBen owns execution: setter management, campaign sequencing and daily outbound operations. Every meeting that lands in your calendar came off work his team did on the phones.
Shaun
Head of Research and DataShaun leads ICP research, list building and data enrichment. Every prospect entering the pipeline is verified, relevant and worth your closers' time before a single touch is made.
Pricing
Priced on attended meetings and closed deals, not on setter hours.
A retainer of $1,500 to $4,500 plus 15 to 20% of first year contract value on every close, or $800 to $2,800 per attended meeting. Every number is on the pricing page, not behind a discovery call.
Questions
Questions we get asked before the first call
What counts as a qualified meeting?
A meeting with a decision maker or budget holder inside your ICP, who acknowledged the reason for the call, was verified for budget, authority, need and timeline, and confirmed the time three separate times.
The full definition, including what we will not bill you for, is written out on the pricing page. We agree it in writing during the ICP workshop before any dialling starts, so there is no argument about it later.
How fast will we see the first meeting?
Typically within 14 days of onboarding being completed. Full momentum builds in weeks four to six.
The first fortnight is list building, script approval and calibration. Early call recordings tell us which segments answer, which objections repeat and which pitch lands, and the script gets rewritten off that. If you need revenue inside 30 days, outbound is the wrong channel.
Do you email or do you call?
We call. Email and LinkedIn support the call rather than replacing it.
Email-first agencies optimise for open and reply rates because those are the numbers they can move. A reply is not a meeting. Booking live on the phone means the objection gets handled while the prospect is still on the line, and the time goes in the calendar before they hang up.
What does it cost?
Two published structures, and either can run on cold outbound or on warm pipeline nurture.
The core offer is a retainer of $1,500 to $4,500 a month plus 15 to 20 per cent of first year contract value on every closed deal, of which $2,000 is paid on close and the balance when you invoice the deal. There is also a per attended meeting option at $800 to $2,800 for clients with average contract values above $50,000. All prices exclude GST. Compare either against a fully loaded in-house SDR at $78,000 to $101,000 a year. See the full pricing page.
Who actually makes the calls?
Trained appointment setters on our team, working to a script you approve, calling under your business name.
Calls are recorded and you get access. Setters log every disposition daily, so the weekly report is built from what actually happened on the phones rather than a summary written after the fact.
Why is reporting weekly rather than daily?
Because daily outbound data is noise. Connect rates and booking rates swing hard day to day.
A week of dials is the smallest sample where a pattern means something. You still get the raw dispositions in the CRM in real time if you want to look. What you get weekly is the read on them.
What happens if a prospect does not show up?
Confirmed meetings run through a three-touch confirmation before the time, and no-shows are handled under a written policy rather than case by case.
The policy, including exactly what is never billed, is on the pricing page. No-shows will still happen. What matters is that the rate is visible in the weekly report rather than buried.
Do you work outside Brisbane?
Yes. We are based in Brisbane and run campaigns for companies across Australia. The whole operation is remote.
Outbound calling does not need to be local to the client. It needs to be local to the market being called, which is why we run Australian setters on Australian lists calling in Australian business hours.
Next step
Tell us what you sell and we will tell you straight.
Send the details and you get a reply within one business day: your ICP, your average contract value and your close rate, then a plain answer on whether we would take the campaign.