A bad list will beat a good setter every time.
We define the ICP with you, build the list, verify the numbers and suppress anyone you are already talking to, before a single call is made.
Decision makers only, verified before a single dial. Names redacted.
What you are actually buying.
Most failed outbound campaigns are diagnosed as a script problem when they are a list problem. If the person answering is not the person who signs, no script survives it.
We start from your closed won deals rather than from a filter menu, work out what those accounts have in common, and build the list to match. Then we verify, because Australian phone data coverage is uneven and a list you cannot dial is not a list.
- You have never written down what your ideal customer looks like beyond an industry and a headcount band.
- You have bought a list before and found the numbers did not connect.
- You are running outbound already and the connect rate is the thing that is broken.
Everything below is in the retainer, not an add on.
- ICP workshop working backwards from your closed won accounts
- List build with segment tagging so performance can be compared
- Phone verification, with Australian numbers preserved in the correct format
- Suppression of current customers, live opportunities and do-not-contact accounts
- Deduplication against your CRM before import
- Import-ready export in your CRM's format
You should expect segments to perform very differently from each other. The point of tagging is that after four weeks you know which slice to double down on and which to drop, rather than averaging them together and learning nothing.
Retainer plus performance, or $800 to $2,800 per attended qualified meeting. See the full pricing page.
Four weeks from kickoff to steady output.
Kickoff and ICP
Qualification standard agreed in writing, including what will not be billed.
List and script
List built and verified. Script and rebuttals approved by you.
Dialling starts
Calls begin. Dispositions logged daily. First recordings reviewed.
Meetings and iteration
First meetings land, script tightens, best segments get more dial time.
Questions about lead research
Where does the data come from?
Commercial B2B data providers, verified before use, plus manual research on higher value accounts.
Australian coverage varies a lot by segment. We check fill rate on a sample before committing to a source for your campaign rather than assuming it will be fine.
Can we keep the list if we stop working with you?
Yes. The list is yours, exported in full, including dispositions and notes.
The disposition history is often worth more than the contact details, because it tells the next campaign who has already said no and why.
Do you do lead research without the calling?
Yes, as a standalone piece of work, priced separately to a managed campaign.
Be aware that a list on its own does not produce meetings. If nobody on your side is going to dial it, buying it is not the constraint you should be solving.
Tell us what you sell and we will tell you straight.
Send the details and you get a reply within one business day: your ICP, your average contract value and your close rate, then a plain answer on whether we would take the campaign.