Two service lines. Two ways to pay. Every number on this page.
You are buying attended, qualified meetings, so that is what we bill against. Choose the service line that matches where your leads come from, then the payment structure that matches your contract value. If neither fits, this page should tell you before you book a call.
Two service lines.
The only difference is where the leads originate. Everything downstream of that point is identical: the script, the calling, the qualification, the confirmation and the reporting.
Cold outbound
A full campaign build. We define the ICP with you, source and verify the list, write the script, dial cold, and book qualified meetings into your closers' calendars.
- List sourced and verified by us
- Script written from scratch and iterated weekly
- Cold dialling into a market that does not know you
- Longer runway: the first fortnight is calibration
More expensive to run, because both the list build and the cold connect rate sit on our side.
Warm pipeline nurture
You supply the leads: past enquiries, stalled deals, event lists, trial signups, anyone who raised a hand and then went quiet. We work them, qualify them, and book them into your closers' calendars.
- No list build, because you already have the list
- Script written around what they originally came to you for
- Higher connect and conversion rates: they know your name
- Results land faster, often inside the first fortnight
Less expensive to run and faster to produce, which is why it sits at the bottom of the retainer band.
Two published structures. Most clients take the first.
Either service line runs on either structure. The deciding factors are your average contract value and whether you want predictable pipeline or purely variable cost.
Retainer plus performance
$1,500 to $4,500 per month
- plus 15 to 20% of first year contract value on every closed deal
- $2,000 of that is paid on close, the balance when the client invoices the deal
The retainer keeps a setter on your campaign every week. The performance share means the bulk of what we earn arrives only when you close, and it is a single percentage rather than a stack of separate fees.
Warm nurture campaigns sit at the bottom of the band because there is no list to build. Cold campaigns into low connect segments sit at the top, because those require the most dials per conversation. Where you land is agreed on the first call and written into the agreement, not revised afterwards.
Per attended meeting
$800 to $2,800 per attended meeting
- No retainer and no monthly commitment
- No closed deal or contract value fees
Pure variable cost. You pay for meetings that happen, and a meeting that does not go ahead is not invoiced.
Suitable above $50,000 average contract value, and only where your closers have the capacity to absorb the volume. Below that figure the arithmetic does not work in your favour, and we will say so on the first call rather than take the engagement.
| Retainer + performance | Per attended meeting | |
|---|---|---|
| Monthly retainer | $1,500 to $4,500 | $0 |
| Per attended qualified meeting | Not billed | $800 to $2,800 |
| Share of first year contract value | 15 to 20% | None |
| Paid on close | $2,000 as an advance against that percentage | Not applicable |
| You are invoiced | Monthly, plus on results | When a qualified meeting is attended |
| Minimum contract value | None | $50,000 average |
| Available on | Cold outbound or warm nurture | Cold outbound or warm nurture |
| Suits you if | You want consistent pipeline you can forecast against | You have high contract values and spare closer capacity |
| Term | 90 days, then monthly | 90 days, then monthly |
Every figure above is the complete cost. There are no setup fees, no data or dialler charges, and no minimum spend beyond the retainer itself.
Nothing is removed at the lower end.
Included at every level, without exception
There is no reduced tier missing the component that makes the campaign work. Remove any of this and the campaign fails, and a failed campaign costs us more than the fee earns.
- ICP definition and list verification
- Script writing and weekly iteration off real calls
- Meetings booked live on the call, not negotiated by email
- Three touch confirmation at 24 hours, 2 hours and 15 minutes
- A written handoff brief for every meeting
- Weekly reporting with denominators, good week or bad
- Dialler, data and CRM configured and paid for by us
- Do Not Call Register screening before any list is dialled
What actually scales with price
Price buys intensity, not a better version of the system. These are the five things that move with it.
- Dial volume per week
- Channels run: phone, then phone and email, then phone, email and LinkedIn
- Research depth, from segment level to named account
- A setter dedicated to you rather than shared across campaigns
- Reporting cadence, from a weekly report to a weekly report plus a review call
Four things move the number, and none of them is your revenue.
The performance fees are fixed. Where the retainer lands inside the band comes down to how much work the campaign is, not what we think you can pay.
Whether we build the list
Warm nurture starts from your data, so there is no sourcing, no verification pass and no cold connect rate to absorb. That is the single biggest difference between the bottom and the top of the band.
Data quality in your segment
Australian direct dial coverage varies a lot by industry and company size. Where fill rate is poor, more of the budget goes into building and verifying the list before anyone dials it.
Dial volume required
Low connect segments need more dials for the same number of conversations. That is setter hours, and setter hours are the main cost in any campaign.
Number of channels
Phone alone is the cheapest to run. Adding email and LinkedIn adds copywriting, deliverability management and sequence maintenance on top of the calling.
Work it out against your deal size, not our hours.
If your average contract is worth $30,000, our share of that close is roughly $5,000, which is a fraction of what the deal is worth to you and covers several months of retainer besides. If it is worth $60,000, the first close pays for most of the year and the second is margin.
Run that calculation before you look at the fee. A campaign that produces nothing is expensive at any price, and a campaign that produces two closes is inexpensive at almost any price. If your contract value is small enough that the arithmetic does not work, we will tell you on the first call rather than take the retainer.
When we are not the right call.
Four situations in which we would decline the campaign. Better you know now than after a call.
Your contract value is under $5,000
Phone outbound costs too much per conversation to be viable at that price point. Paid acquisition or a self serve motion will beat us on cost per customer every time.
You sell to consumers
We run business to business campaigns only. Consumer calling carries a different regulatory position and requires a different skill set, and it is not something we take on.
Nobody can take the meetings
Without a closer who has genuine calendar capacity, booked meetings become no-shows and reschedules. Booking is the straightforward half of this. Resolve capacity before a campaign starts.
You need revenue in 30 days
Month one is list building, script approval and calibration. Meetings land inside the first fortnight, but closed revenue on a normal B2B sales cycle will not. If cash is that tight, outbound is the wrong channel this quarter.
What we mean by a qualified meeting.
This is written into the agreement before dialling starts, so it cannot be reinterpreted later by either side. A meeting counts as qualified when all of the following are true.
- Role level. The attendee is a decision maker or a budget holder for what you sell, at the seniority agreed in the ICP workshop.
- ICP match. The company matches the industry, size and location criteria we agreed in writing.
- Acknowledged reason. The prospect knew what the call was about, said so on the phone, and agreed to the meeting on that basis. Nobody is booked under a false pretext.
- BANT verified. Budget, authority, need and timeline are checked on the call, before any calendar invite goes out.
- Three touch confirmation. The meeting is confirmed three separate times between booking and the meeting itself.
- Handoff brief delivered. Your closer receives a written brief covering who the prospect is, why they took the call, what was said and what was promised.
If a meeting does not meet this standard, raise it in the weekly review and it comes off the count. We would rather correct qualification drift in week three than dispute an invoice in month three.
What we never bill you for.
No-shows occur in every outbound campaign ever run. What matters is what happens next, and whether the rate is visible or buried.
- Meetings booked outside the agreed ICP are not counted.
- Meetings booked with someone who has no authority over the decision are not counted.
- Meetings where the prospect did not understand what the call was about are not counted.
- Duplicate bookings against the same account inside the campaign are not counted.
- On the per attended meeting structure, a meeting that does not happen is not billed. A no-show costs us, not you.
Show rate appears in the weekly report as a number with a denominator, every week, whether it is good or not.
Against an in-house SDR
SEEK puts the average Australian SDR salary at $70,000 to $90,000. With 12 per cent super that is $78,000 to $101,000 fully loaded, before tools, recruitment and management time. Six to ten weeks to hire, three to six months to ramp. Source.
One setter, one channel, and the ramp risk sits with you. Our retainer band tops out well under half that, and the rest of what we charge only lands when a deal closes.
The three things everyone asks before they sign.
How do I know it will work?
You do not, and neither do we until we have dialled your market. What you can assess before signing is everything upstream of the result: the qualified meeting standard in writing, the segment we intend to call and the reasoning behind it, the script, and the weekly reporting you will receive with denominators attached. If you have warm leads sitting in a CRM, begin there rather than cold. It costs less, produces sooner, and establishes whether the phone works in your market before you invest in a list build.
What if you do not deliver?
What counts as a qualified meeting is written into the agreement before a single dial is made, so it cannot be reinterpreted when the invoice arrives. Meetings outside the agreed ICP, meetings with someone who has no authority, and duplicates are not counted and not billed. The initial term is 90 days and then it is month to month, so staying is a decision you make every month rather than one you made once.
Why are you more expensive than a VA?
Because a VA sells you hours and we sell you attended meetings. An offshore VA at $10 an hour does not rewrite a script from your call outcomes, does not qualify budget, authority, need and timeline on the phone, does not run a three touch confirmation, and does not carry the dialler and data cost. You end up managing them yourself, which is precisely the work you were trying to delegate. If dial volume alone were the answer, outbound would have been solved a decade ago.
Questions we get asked about price
Is there a lock-in contract?
Ninety days, then month to month, on both structures.
The 90 days is not a retention tactic. Month one is calibration: list building or list clean-up, script approval, and reading the first tranche of call outcomes. Four weeks of outbound data will not tell you anything you can act on. After the initial term you may stop at any time.
Which service line should I start with?
If you have past enquiries, stalled deals or trial signups sitting untouched, start with warm nurture. It costs less, produces sooner, and those people already know who you are.
Cold outbound is the right choice once the warm list is exhausted, or when you are entering a segment where nobody knows you yet. Many clients run warm first and add cold once the message is proven.
Do you charge per meeting?
It is one of the two structures, at $800 to $2,800 per attended qualified meeting, and we only offer it above about $50,000 average contract value.
We do not lead with it, because per meeting pricing rewards booking anyone who will agree to a time. We control for that with a written qualified meeting standard, and by billing on attended meetings rather than booked ones. Below $50,000 contract value the arithmetic stops working in your favour.
What is the setup cost?
There is no separate setup fee on either structure.
Onboarding covers the ICP workshop, list build or list clean-up, script writing and CRM configuration, and it is carried in the first month of the engagement.
Do prices include GST?
No. Every figure on this page excludes GST.
Tell us what you sell and we will tell you straight.
Send the details and you get a reply within one business day: your ICP, your average contract value and your close rate, then a plain answer on whether we would take the campaign.